So you may be wondering why I chose to blog about my gluten free lifestyle? How does this relate to my school/career life? Well, I believe I can relate this topic to every aspect of my life including marketing and advertising.
Like I stated in my previous blog, gluten free has not only just become a more commonly diagnosed disease, it is becoming a “fad diet” and new lifestyle choice for many people. This opens a whole new market for brands. A year ago, when you walked into a grocery store there was a very limited amount of alternatives for gluten intolerant people. Nowadays when you walk into the grocery store there is a whole section dedicated to wheat allergies. They are offering many alternatives to gluten products, like potato and rice based foods. Many companies have jumped on this bandwagon and are coming out with new and innovative products everyday.
Its not only food companies producing products, restaurants and bakeries are now recognizing these new trends. Bakeries are now becoming gluten conscious and providing their consumers with alternative products. Restaurants are now including a gluten free section on their menus, making it a lot easier for people with allergies to dine out.
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